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For Brannon, racing has been his passion from the beginning. It all started when he began working alongside his Uncle Jimbo on a street stock at the local dirt tracks of central Arkansas.  From there, Brannon was hooked. He started racing go-karts and became competitive on the circuit, winning multiple races and track championships.

At the age of 21, Brannon switched gears and began working on dirt late models, traveling throughout the Midwest.  Brannon took his first official job in racing for a dirt late model team, as a crew member overseeing the shock and tire program.  Car maintenance and set-ups were also part of Brannon’s duties for the team. In 2004, Brannon took a leap of faith and headed east to North Carolina where racing thrived.  A NASCAR Craftsman Truck Series tire specialist for Morgan Dollar would be his first job in Race City, USA, and he was given a unique opportunity to showcase his talents. Brannon earned the position while attending his first pavement race at  Atlanta Motor Speedway!

As he continued to exhibit his skills and knowledge, Brannon was offered a shock specialist position for MB2’s NASCAR XFINITY Series racing program.  MB2 became Ginn Racing, and when Ginn Racing ceased operation, Brannon moved on as shock specialist with Hall of Fame Racing.  Although some doors were closing in the racing industry, others opened for Earnest. 

He continued to gain experience in the NASCAR Sprint Cup and NASCAR Camping World Truck Series, working for Earnhardt-Ganassi Racing and Turner Motorsports, respectively.  There was no doubt Earnest knew how to create a shock program that could win, so from there Brannon took on the role as Short Track Market Manager for JRI Shocks where he helped some of the top names in short track racing rack up countless wins and championships.

Now, through his newly created and Mooresville -based business Earnest Performance, Earnest plans to continue that line of success in the short track shock industry.

While remaining a dealer for JRI Shocks, Earnest will offer customers one-on-one service to continue the winning tradition!

Brannon earnest